Every story begins with skin — and grows with people.
Born in Seoul, PUREGRAM is a clean, science

- driven skincare brand that continues to make

headlines around the world.

Here we share our latest brand news, features, and collaborations that reflect our journey of

Change & Challenge.

From product launches to global exhibitions and influencer stories, discover how PUREGRAM connects, inspires, and redefines the next chapter of K-Beauty.