(주)중원

For the past two decades, I have dedicated my career to the hygiene and daily essentials industry. It was a fiercely competitive field, but through perseverance, trust, and innovation, our business achieved meaningful success and came to a natural close — not as an ending, but as a foundation for a new beginning.

Today, we take that experience into a new arena: K-Beauty skincare.
With PUREGRAM, we aim to bring a deeper, more personal approach to skincare — guided by our philosophy, “Your Skin, Your Program.”

Our journey is not simply about creating products.
It is about creating relationships — with customers, partners, and communities around the world. We move fast, we adapt faster, and we believe that every connection we make becomes part of our growth.

At Joongwon, our motto “Change & Challenge” continues to define who we are.
We never stop evolving, and we always think beyond ourselves

— because our purpose is not just about us, but about you.

Sung Hoon Kim
CEO, Joongwon Co., Ltd.

Foundation of Joongwon predecessor company

Launched the first in-house brand “SecretDay”

Expanded into wet wipes and diaper manufacturing (SuperDaddy, Sense)

Successfully concluded the hygiene business after 20 years of growth and experience

Established Joongwon Co., Ltd. and launched the skincare brand “PUREGRAM”
Secured the Joongwon Building headquarters in Seoul, marking a new beginning in K-Beauty

Expanding globally with a vision of “Change & Challenge” — connecting with partners across the U.S., Japan, and Asia

For the past two decades, I have dedicated my career to the hygiene and daily essentials industry.
It was a fiercely competitive field, but through perseverance, trust, and innovation, our business achieved meaningful success and came to a natural close — not as an ending, but as a foundation for a new beginning.

Today, we take that experience into a new arena: K-Beauty skincare.
With PUREGRAM, we aim to bring a deeper, more personal approach to skincare — guided by our philosophy,
“Your Skin, Your Program.”

Our journey is not simply about creating products.
It is about creating relationships — with customers, partners, and communities around the world.
We move fast, we adapt faster, and we believe that every connection we make becomes part of our growth.